THE COMPANY
Shortbread House is a small, family run bakery based in Edinburgh. We employ
a team of highly skilled bakers and all our products are handmade.
We sell to department stores, delicatessens, hamper companies and other specialist
retail outlets. We also supply many leading hotels and restaurants. As a matter
of policy, we do not supply national supermarket chains.
SELLING POINTS
Our products have consistently won the top awards in the coveted Great Taste
Awards. These are awarded after blind tastings carried out by experts under
the supervision of the Guild of Fine Food Retailers.
Our principal selling points are:
1. Our products are handmade, (and not “hand-baked” - a misleading term used by other companies). This makes a huge difference to the texture of our shortbread. Factory-made brands, for example, are pre-moulded and baked individually which results in a much denser texture and less homemade appearanace.
2. We use the finest ingredients.
Again, other companies make the claim that they use high quality ingredients
but we have taken trouble to source the best butter, stem ginger, chocolate
and other items. When we find a good and loyal supplier, we do not change them
in order to obtain a lower price.
3. Our products are sold fresh. We do not use distributors in the UK but supply direct to all our customers. This means our products are made to order and delivered directly to customers. Compared to most of our competitors, we apply a shorter “Best Before” date to our products to ensure that they are enjoyed at their best.
For further information, please contact us.